THE NEXT BIG CANNABIS IDEAS/PRODUCTS
It is now well established that cannabis has become a significantly big business. The cannabis industry is already a $32 billion industry, and is only getting bigger. Even though it has become so significant, it is still a fairly new industry. And this means that there is huge scope for new ideas and products. There is a fair bit of opportunity to get in on the business and make a name for yourself in the cannabis space. The growth of the cannabis market over the past few years has been very impressive, and that is exactly what makes it a lucrative business to get into. The legalization of marijuana for recreational and medicinal purposes around the world (especially in many US states) have made it a mammoth business and have brought billions of dollars to the cannabis business. Growing or selling is not the only way to get into the cannabis business. You can, of course, make a healthy profit from cultivation, production, and retailing cannabis. But there are way too many ideas and products that you can choose to pick up and enter the cannabis industry.
Listed below are two creative cannabis ideas and products for anyone looking to enter the booming market-
- Wellness and Beauty Sector
Application of cannabis in the wellness and beauty sector is growing rapidly. Cannabidiol (CBD) oil in particular is a very attractive prospect. It is non-psychoactive (which basically means that it won’t get you high), and marijuana advocates claim that it can offer relief from pain, anxiety and depression. CBD oil also possesses anti-inflammatory and anti-acne properties. It is, therefore, used in beauty and makeup products like face creams, mascara, lip balms etc.
CBD oil is also making a name for itself among athletes, and for those who are looking to uplift their workout results. There have been claims that CBD oil can reduce post-exercise inflammation and promote muscle growth.
There are also body lotions that has CBD oil, which is effective for sore muscles, joint pain, and skin conditions.
- Cannabis Advertising and Marketing
Just like any other industry, advertising and marketing are essential for the success of any cannabis company. If you are already an experienced campaigner in this area, then specializing in the cannabis territory can be an effective way to be distinct compared to other marketers, and will most likely be able to attract more clients. It really does not matter whether your expertise lies in design, copywriting, email marketing or any other aspect, your skills will attract attention from professionals in the cannabis industry. You will see a lot of cannabis billboards all around, especially in states where it has been legalized. Apart from traditional billboard advertising, the online world is a space where invasion of advertising is increasing. On popular online platforms like Facebook, Twitter and Google, cannabis businesses are excluded from paid advertisements. As the legality of cannabis will become more mainstream, we will get to see more digital advertisements, commercials, and other forms of marketing and promotion.